EXPERIENCE & PRAISE

Work EXPERIENCE

SR. MARKETING & PR MANAGERS // Obviouslee Marketing

Current Partners: Vitaloop, Toadfish, Bajio Sunglasses, & Jones Snowboards
Past Clients: Ruffwear, Turtlebox, Goat BoxCo, TSL Outdoors, KUIU, and Tenkara Rod Co.

Really good marketing & design. Always incubating ideas, promoting good vibes, & creating impact for causes people & partners we believe in. Proudly certified B Corp and WBENC women-owned, we hold ourselves to top-tier standards while having a blast. Our crew includes runners, snowboarders, skiers, hikers, campers, yogis, artists, foodies, anglers, climbers, travelers, photographers, and general good-times enthusiasts. We want everyone to go far and feel awesome. Get with us – you won't regret it

Public Relations Account Manager // Groundswell PR

Clients: Ruffwear, Goat BoxCo, TSL Outdoors, KUIU, and Bajio Sunglasses

Develop and execute high-impact communication strategies for various clients Work alongside external marketing team members to create project timelines, guidelines, and ultimate goals. Actively pitched and secured press opportunities within the endemic outdoors, trade, and mainstream media outlets. Serve as the lead representative and spokesperson for clients at industry events, Establish and advance relationships with clients, media contacts, and industry professionals. Deliver thought-provoking analysis and qualitative reporting on a regular basis

INFLUENCER MARKETING CAMPAIGN MANAGER // ASPIREIQ

As a campaign manager at AspireIQ, I ideated, strategized, managed, and audited over 75 campaigns for clients such as Bulletproof Coffee, 100%PURE, Subscriptions by The Bouqs Co, Blinds.com.

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DIGITAL MARKETING SPECIALIST // NATIVE EYEWEAR

I brought my skillset in marketing along with organizational skills to the Native Eyewear team that allowed us to connect deeper with our ambassadors and develop new digital marketing programs. My work ethic and intrinsic ability to network helped us to create new relationships with other brands in order to execute brand giveaways as well as making the influencer program a success. In addition to the ambassador program, I planned, coordinated, and executed digital marketing campaigns, product launches and overall digital strategy Increased monthly email revenue by 27% year over year.

COPYWRITER // Wanderlust outfitters

I write creative and descriptive content for an E-commerce star up in St. Joseph Michigan. Working remotely I provide the support the company needs for the online copy for products that will be featured on their website. Click here to check them out!

Technical Gear Representative x EVENT production // KeltY

Traveled throughout the entire eastern United States to create marketing material for the Kelty brand social media accounts. Effectively embodied the brand while representing the company in different outdoor and urban settings. Successfully produced four pop-up events hosted by retail accounts as well as booths at two music festivals while visiting retail accounts to foster relationships with outdoor retailers.

NETWORK MANAGER // INKWELL MEDIA

While working at INKWELL Media I managed our network of over 100 influencers. This network included names such as Jimmy Chin, Chris Burkard, Travis Rice, and many others. In total, I onboarded over 25 new members to the network during the time I was at the company. Check out the Network page I managed while I was there to see the full roster of influencers. In addition to managing the network, I was also involved in various branded influencer marketing campaigns, which included brands such as Samsung, GH Bass & Co, GORE-TEX, and YETI Coolers among others.

SALES & Event marketing // ZEAL OPTICS

While working at Zeal Optics as a sales associate I provide customer service and provides all customers with everything they need to know about the sunglasses and snowsport goggles. After moving out to the beautiful state of Boulder, Colorado I had the awesome opportunity to work with the amazing Zeal Optics team touring the amazing new state. I worked with my fellow events intern as well as the rest of the Zeal staff to produce events such as pop-up trunk shows and media appearances. We also attended marathons, Iron Man Boulder, and various movie premiers promoting the Zeal Optics sunglasses.

E-commerce CUSTOMER SERVICE // Fjallraven // Fenix Outdoors

As the Customers Service Representative at Fjallraven / Fenix Outdoors I work with customers who place orders through our various brand websites. I also process the orders that are placed on the Fjallraven, Hanwag, Primus, and Brunton websites everyday and work with the warehouse to have the orders shipped out to customers.

ECOMMERCE analyst // DRILLSPOT

While working as an eCommerce Analyst at Drillspot I assisted in the sales of a million skus through online channels such as Ebay, Amazon, and Walmart using tools such as Channel Advisor. I also scheduled their social media posts scheduling posts throughout the month as well as working on analyzing sales analytics and various other Google adword metrics.

COMMUNICATIONS COORDINATOR // MARQUETTE COUNTY CVB

In my final years living in the scenic town of Marquette Michigan, I had the opportunity to work at the Convention & Visitors Bureau spreading the word to tourists across the world how amazing county was. Some of my responsibilities while I was there included scheduling social media posts, creating email newsletters, and updating our tourism website with things such as weekly snowmobile reports. Along with these tasks I had had the opportunity to help plan many outdoor events such as a brewery & waterfall scavenger hunt featuring local breweries and oversaw the first electronic informational database of local businesses in Marquette County.